My pillars for Product Marketing success are rooted in the following core objectives:
- Accelerate sales success by driving data-driven programs that shorten sales cycles and strategically position products/solutions.
- Position and message products/solutions as an industry leader through multi-channel, integrated marketing initiatives.
- Continuously identify marketing and sales “pivot points” through data-backed research and analysis to drive and fulfill a culture of ongoing improvement.
I’m a product marketer that owns the end-to-end lifestyle of a solution. That means creating the positioning, messaging, marketing strategy, sales playbook, and overall asset readiness. See the different solutions I’ve brought to market across a variety of industries.
Esther Yoon's Portfolio 