Enterprise Software

I’ve found myself fascinated with the challenges that Enterprise SaaS solutions bring. I’ve noticed the biggest challenge is how to put GTM structure in place amongst a category known for its scalability and velocity of innovation. SaaS excites me. I’ve had to launch completely brand new SaaS solutions and also build sustainable processes and structure to support rapidly growing SaaS solutions. With my role at Zoom as my flagship product marketing role, here are some examples of work that I’ve owned to accelerate Zoom Rooms revenue and create an iconic brand.

Zoom Rooms

Zoom Rooms is the original software-based conference room solution used around the world. Since joining Zoom in June 2018, I’ve led the marketing launch of over 100 Zoom Rooms features.

Video Examples

Interactive VR Demo

This mobile and desktop friendly 360 Interactive VR experience showcases a variety of Zoom Rooms, highlighting the breadth of environments Zoom Rooms can scale to.

View the interactive VR

Blog Posts

Tascent Enterprise Suite

Tascent Enterprise Suite is a suite of advanced biometric software capabilities that helps organizations broker biometric capture and authenticate between identity systems. As the only marketing hire, I owned the entire marketing readiness for this platform.

Web

The goal was to make a product page that gave biometrics software a refreshing, modern brand. I ended up working with a fantastic agency to create this beautiful landing page that simplified the complexities of biometrics identity software.