These videos were each designed to communicate a story that is better shown than told. While the videos here are in their full long-form version, short-form versions were created to support digital advertising.
Effortless Productivity
Business Communications is a highly saturated market with big players. At RingCentral, I highlight key differentiating value props that help address real-world problems of distributed teams. This was the first video I led at RingCentral highlighting a day in the life of a RingCentral user.
Leading hybrid narratives
Organizations all over the world were uncertain as to what their return to office strategy should look like. As the product marketing leader for our room solutions, I put together this video of the cool new ways Zoom was helping organizations re-enter offices safely and enable hybrid workforce collaboration.
Less tell. More show.
Sometimes, the best way to land a message is to show it. That was just the case with a new feature Zoom had launched with phone call switching between devices. This video has been sliced into many different formats and cut downs totaling over 4 millions views.
Going global.
This was a video concept that I put together to demonstrate the quality of the mobile headset we were launching. I also wanted to develop a video that captured the spirit of a global launch by essentially saying, “It doesn’t matter what you’re saying, it’s that you’re heard.”
Don’t take it from me…
Coordinating the support of four customers and an industry analyst, I show how Zoom Rooms is the next-gen video conferencing solution for every meeting space.
It’s so easy
Sometimes you have to show the extreme end of something to get a point across.
The power of partners
As a hardware partner of Zoom, my team worked closely with the Neat marketing team to create a narrative that showcased the power of the partnership. Scripted, produced, funded, and activated in lock-step, this video is a perfect example of how to tell a 1+1=3 story with partners.
Esther Yoon's Portfolio 